Job Purpose:                                                                                                                         

The Senior Officer - Designer is responsible for creating visually engaging and innovative designs that align with the bank’s brand guidelines and marketing objectives. The role involves developing digital and print materials, ensuring brand consistency, and supporting various marketing campaigns with high-quality creative assets.                                                                          

Key Accountabilities                                                                                                                                                         

Create visually appealing designs for marketing materials, digital content, and branding.

• High-quality and innovative designs delivered within deadlines.
• Positive feedback from internal stakeholders and customers.            

Ensure brand consistency across all visual content and marketing assets.                         

• Compliance with brand guidelines in all designs.
• Alignment with the overall marketing strategy.               

Collaborate with marketing, product, and digital teams to develop creative concepts for campaigns.

• Successful execution of marketing and advertising campaigns.
• Increase in customer engagement and brand awareness                  

Stay updated with the latest design trends and technologies.                                               

• Implementation of innovative design strategies.
• Continuous improvement in design quality and effectiveness."                     

Print Production Oversight, Coordinate with vendors on material specs, quality, and execution.

• Print accuracy, Delivery timelines

  Motion Graphics, Design simple animations and interactive digital assets.  

• Engagement on animated posts/stories/videos             

Frameworks, Boundaries, & Decision Making Authority:                                                                                                                     

• Creative & Branding Guidelines: Ensures all designs adhere to the bank’s branding and marketing strategy while maintaining visual consistency.
• Decision-Making Authority: Can propose design concepts and execute creative ideas within the approved marketing framework. Final approvals are taken in coordination with the marketing manager.
• Budgetary Constraints: Works within approved budgets for design software, outsourced creative work, and production materials.
• Collaboration: Works with internal marketing teams, agencies, and print vendors to deliver creative assets efficiently.                                                                

Qualifications, Experience & Skills                                                                                                                                                          

Minimum Qualifications      :

• Bachelor's degree in Graphic Design, Visual Arts, or a related field.
• Certification in UI/UX Design or Motion Graphics is a plus.                                                 

Minimum Experience:

• 4–6 years of experience in graphic design, branding, or visual communication, ideally in banking, retail, or agency
• Experience in banking, financial services, or corporate branding is preferred.                                    

Language Skills:

• Excellent proficiency in English (written & spoken).
• Bilingual (English & Arabic) preferred for designing localized content.                                       

Computer/ System / Software Skills :

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, Canva, PowerPoint
• Knowledge of Canva, Figma, Sketch, and other design tools.
• Familiarity with HTML & CSS for web design is an advantage.